DEFOO MARKET

DEFOO Market – Collaborative Merch Market

DEFOO Market represents a core infrastructure layer within the DEFOO Economy - a fully automated, decentralized football ecosystem where NFT holders, artists, and brands unlock new value by connecting football moments with physical and digital products.

In addition to time-space search of football history, the platform enables tokenization of merchandise and limited design series, along with advanced control over IP rights, sales, and monetization. Without intermediaries, users manage their assets, participate in the market, and directly help build a new decentralized football economy.

Key platform functionalities:

• Time and location-based search of MFH NFT assets and the connected merchandise market Users can explore NFT assets and merchandise through time and location coordinates combined with football statistics, providing an experience similar to Airbnb — but for historical football minutes.

• Stakeholder console for managing tokenized assets MFH holders, artists, and brands have access to an advanced system for managing their tokenized assets and associated rights within the merchandise market.

• API integrations with partners The platform enables connections with external marketplaces, merch platforms, brands, and football data providers, expanding the ecosystem and increasing asset liquidity.

User utilities:

• Interactive map of football history for easy navigation: By combining location and time, users gain access to an interactive, on-chain map of football history. Through this interface, they can easily find, filter, and manage NFT assets and connected merchandise — down to the exact minute of a match.

• Control and monetization of assets without intermediaries: Users maintain full control over their NFTs and the revenues generated from related merchandise sales, without relying on intermediaries. NFT holders, brands, and artists can independently set prices, distribute products, and track performance in real time.

• Active participation in the merchandise economy: Users can automatically list their tokenized assets and collaborate with associated merch platforms, brands, and artists. In doing so, they become active participants in a real consumer economy, increasing the visibility and liquidity of their assets and opening new income streams.

This section provides an overview of the platform’s core functionalities and benefits for users, including artists, brands, and NFT collectors. In the coming period, it will be expanded with detailed guides and technical documentation.

If you want to build this ecosystem with us, join our Discord channel and get involved in the development of the DEFOO Economy: https://discord.gg/a8qccTs43u