The decentralized economy is based on the innovation of Occurrence Generative ART and two core technologies derived from this method. These technologies shape the entire ecosystem in two key directions. The first is ownership on-chain, enabling transparent and secure ownership of football minutes on the blockchain. The second is collaboration in consumer merchandise markets, where football minutes gain practical application and economic value through branded products.
SHIFT technology automates the minting process of any football minute in the history of the game, shifting football data from centralized entities to a decentralized ecosystem. This is made possible by the DEFOO ENGINE.
Collaborative merch technology utilizes the same OCC Generative ART method, ensuring that the distributed football IP, now owned by fans, is integrated into the real economy of custom merch markets. This is achieved through commercial matrices on merchandise and a transparent end-to-end distribution system. All of this is fully automated within the DEFOO MARKET.
In addition to the innovative generative method and two core technologies, we have developed seven Official Governance Collections representing decades of 20th-century football. The distribution and establishment of the first collections serve as the foundation for decentralized governance over the entire ecosystem through DEFOOVERSE DAO.
From this emerges the DEFOO ECONOMY proposal, designed to empower fans to actively shape, monetize, govern, and participate in the utilization of the football economy.
DEFOO Economy Proposal
DEFOO ECONOMY - DEVELOPMENT FLOW
This diagram presents the key players in each phase of building a decentralized football ecosystem governed by fans. By developing a robust decentralized infrastructure and forming strategic partnerships in secondary markets, we foster a sustainable and circular economy.
The first two steps have been completed by MFH creators and the core team through innovation and the engine that enables the minting of football collections, laying the foundation for further development of the decentralized infrastructure.
In the third step, after distributing NFT collections to fans, we collectively work on building DEFOO MARKET and DEFOOVERSE DAO, creating a framework for a sustainable economic model and decentralized governance of the ecosystem.
The fourth step outlines the initial markets where fans, using the established decentralized infrastructure, will expand their influence and contribute to the decentralization of football, aiming to achieve the grand vision of OPEN FOOTBALL.
DEFOO Economy Development Flow
On the journey of building DEFOO ECONOMY, each phase brings clear benefits to MFH holders, but the greatest value comes when we create an infrastructure where football truly belongs to the people.
NFT Utility in the DEFOO Economy
Within the DEFOO Economy, NFTs are not just collectible items, they hold clear functional value through three core products:
This decentralized infrastructure enables users to create, distribute, and monetize NFTs linked to football history, participate in the merchandise market, and take part in community led decision making processes. In this way, NFTs become active assets in the real economy, not just digital souvenirs.
