> For the complete documentation index, see [llms.txt](https://gitbook.mfhlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gitbook.mfhlabs.com/welcome-to-mfh-labs/our-visual-identity.md).

# Our Visual Identity

## Logo

Expanding the football pitch/football ground beyond its borders and letting the passion and art merge with moments that will live forever in hearts and souls we have found the inspiration for our logo.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXesNiiOd_1f-wkDlv8j8hMPHUbrq3FZ0xlTb69l7yrOS7VbQK4zRZmV824If4CpsdAP18B2lWCopAXfcMersN3px_qhGjk5x2gEvf2a0wFtk9pgV6qM3V3Omv64W06JZ2seHcWSMg?key=7TsbDQEK1XsV-MRLODU4Fxo8" alt=""><figcaption></figcaption></figure>

Our logo is how our customers tell us apart from a crowded industry. It’s a promise of quality, consistency, and reliability.

As such, it is vital that our logo is presented correctly in every execution.

### THE SYMBOL THAT UNITES FOOTBALL & ART

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfhNv2y_Nax0jZtt9nmzLQx2clyHqxiWMGFdBOzvUaZxWpqc_viYa9MjDgDfDURuobwS2e5YsSz6TK2kqCOxvh1-BLBsaRyAQhymfhIb0_yD0By2GqlCokbiEMoIVxkx5L0r1Z4?key=7TsbDQEK1XsV-MRLODU4Fxo8" alt=""><figcaption></figcaption></figure>

## Colors

A strike… A move… A leap to the future… A dynamic of the unstoppable… And the innovation that will combine football and art into something that will inspire. Our brand needed a color that is in line with its character, idea and vision. Starting at the football pitch we understood that we needed a color that derives from the place where all of it started and which needs to evolve in web3 space. Our choice was DECISIVE GREEN – the color that perfectly explains our brand and our ideas. It works perfectly with other colors that are connected to football – black and white – and it allows us to share our motivation and inspiration with the world.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXimfWazrOGsbgz-sxEV0TOQpaTh53QEQsE-ZbzKfFXMyDgXP230ULczdeJBfIuyHBklRGm22zLwl2C_wQHh7TEwxxUaWMk_wZATrAow_UCrA_Gsle1T5h3Tm7qifXZItotcl6?key=7TsbDQEK1XsV-MRLODU4Fxo8" alt=""><figcaption></figcaption></figure>

####


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