Core Values

The Core of Our Movement

Our foundation is built on three non-negotiable principles that define our vision and guide our actions:

INCLUSIVITY

• Every supporter matters. Every voice counts.

• Football should be open to all, not controlled by a select few.

• A truly global game thrives when everyone has a seat at the table.

TRANSPARENCY

• No hidden deals. No behind-the-scenes control.

• Football’s economy should be open, fair, and accountable.

• Decentralization ensures trust, putting decision-making power in the hands of the community.

SHARED VALUE

• The wealth of football should not be concentrated at the top.

• The game thrives when the value it creates is distributed among those who make it great—the supporters.

• Ownership should be shared, ensuring supporters benefit from the ecosystem they help build.