Core Values

The Core of Our Movement

Our foundation is built on three non-negotiable principles that define our vision and guide our actions:

INCLUSIVITY

  • Every supporter matters. Every voice counts.

  • Football should be open to all, not controlled by a select few.

  • A truly global game thrives when everyone has a seat at the table.

TRANSPARENCY

  • No hidden deals. No behind-the-scenes control.

  • Football’s economy should be open, fair, and accountable.

  • Decentralization ensures trust, putting decision-making power in the hands of the community.

SHARED VALUE

  • The wealth of football should not be concentrated at the top.

  • The game thrives when the value it creates is distributed among those who make it great—the supporters.

  • Ownership should be shared, ensuring supporters benefit from the ecosystem they help build.

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