Core Values
The Core of Our Movement
Our foundation is built on three non-negotiable principles that define our vision and guide our actions:
INCLUSIVITY
Every supporter matters. Every voice counts.
Football should be open to all, not controlled by a select few.
A truly global game thrives when everyone has a seat at the table.
TRANSPARENCY
No hidden deals. No behind-the-scenes control.
Football’s economy should be open, fair, and accountable.
Decentralization ensures trust, putting decision-making power in the hands of the community.
SHARED VALUE
The wealth of football should not be concentrated at the top.
The game thrives when the value it creates is distributed among those who make it great—the supporters.
Ownership should be shared, ensuring supporters benefit from the ecosystem they help build.
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